What is so special about blogging and why it’s so trendy to blog? Blogging is a great communication tool. And what about the name ‘blog’? Web+log = blog. Web – a network of things or people; log – a written record of messages sent or received.
Business Blogs Are Hugely Popular Today
Entrepreneurs often ask me: should I have a website or a blog? Short answer: it’s good to have a website, but blogs are absolutely necessary for communication. Consumers want to know who they buy from.
I have to mention: blogs serve as websites today and if there is an effective blog in place, you might not need to have a website loaded with intense graphics. If a website is a collection of graphics, blog has to be linked to such a website to provide communication between entrepreneurs and customers.
We will talk about the value of graphics for websites more here on SmallBusinessClicks.biz. For now, I just want to mention that graphics slow down loading of websites. People do not want to wait for a website to load and they click out of the website. A slow website is a ‘NO-NO’ today. Google recently announced that website loading speed plays role in website ranking. That’s huge! In fact, Google is obsessed with speed Quick tip: try to limit quantity of graphics on your website and on your blog.
…But I don’t have time. I need to take care of my customers
That’s the idea: by communicating with your customers you will take better care of them. Makes sense, right?
Advantages over competition you have if you run a blog
- If you have a blog linked to your website or just a blog with no website your chances of attracting more paying customers go up
- Making more money with more paying customers gets easy
- Promoting brick and mortar business on internet with a Search Engine Optimized blog is not cumbersome
- Major search engines – Google, Yahoo and Bing recognize your company represented by the blog and index your blog fast
- Once your blog is set, writing articles about your business and post them on your blog is easy
- Blogging helps building great relationships with customers
- When you answer customer questions in a blog customer support department receives less calls and emails thus making customer support easier and less expensive
- Sharing your professional point of views confirms your authority in your industry
Would you like to know more about blogging? Blogging Today and Web Hosting Solutions for Blogs will give you more ideas. Computer Secrets Busted is another blog I publish. Starting your blog today will help your company grow.
