A Recipe for Successful Website Promotion

website promotion

by Alla Goltsman

in Small Business Blogging

Powerful Free Advertising

Of course, it’s article marketing. Article marketing is a very powerful free method of advertising a business, a website, products and services.

If you really want to generate leads then write articles related to your products and services and submit them to free article directories. The article should contain a link to your own website. The article should be interesting without going into too many. The articles that get posted to article directories should not contain more then 400 words. But here is something odd: articles that you write for your own website should be at least 600 words. That’s how it works for me. Articles that have between 600 and 800 words bring better results then shorter articles.

How do I know? Simple, I just go to Google analytics and read the reports. Google does not keep information away from you. They just give measurable results. I will start writing about Google analytics soon.

Articles published in the directories  will be available for article syndication. Some webmasters might decide to publish your articles on their websites because their readers are looking for this information. When your article is published on other people websites, it will include an attribution link to your website. The attribution will bring the traffic back to your website.

Caution – that does not always happen. Some people think they have the right to rip you off. Be ready to handle this situation. It does not happen very often these days. Majority of webmasters understand the rules and keep the attribution link. In general, webmasters publish other people articles because they are lazy to write their own articles or simply love your writing.

Who Will Read Your Articles?

A lot of people undervalue themselves. Here is what I think: as long as you have something valuable to say, everybody who goes online seeking information will read almost anything as long as it is legible. Get out all spelling errors, insert interesting facts, do not write very long paragraphs and you might have a winner. To make sure you do have a winner, you need to use great headlines and compelling content. That’s pure copywriting. Nobody is born to be a great copywriter. This is the skill that needs to be learned. Get your hands on a copywriting course written with Small Business owners in mind. Use copywriting to promote your website. Get the course now

http://SmallBusinessClicks.biz/go/SmallBiz/

Article marketing brings website traffic, generates business leads, boosts sales and simply multiplies your income. The more you write the better you become at writing. But what if you are dead serious and you don’t want to write articles or you are too busy running your business? There are places on internet where you can outsource the writing. I personally write articles for my clients. Get in touch with me today to order good articles. Be ready to provide detailed instructions to get the quality you desire.

Here is one heck of an article marketing tip: do keyword research before you publish your article in order to use keywords that people are looking for. If you write articles using the words that people are not searching for on internet, what’s your goal? Find the right keywords and keyword phrases using free Google Keyword Tool.

 Components of a Good Promotional Article

 The effect of your article will be very good when you use the words people are looking for. Every published article should have:

  • Great compelling headline
  • Interesting article content. If the content you write is not interesting, people will not stay on the website long.
  • Relevant keywords and keyword phrases
  • Keywords rich links.  Getting strong links is one of the major reasons people engage in article marketing. You need links to keep search engines on their toes for your content. Links are positive votes for your website. If you promote your products and/or services, find keywords people are looking for and use them in your articles. If you don’t promote your website, why not? It serves no purpose.
  • The right keyword density. This does not have too much sense at this point. It was necessary to have up to 5% density. I think it lost it’s value, but I am not absolutely sure. Keyword density is the number of times a keyword or keyword phrase is used in the article. So, what is the right keyword density? That’s a very controversial issue. Some experts claim that it’s about 15% of the total word content. That’s totally wrong. People would not want to read such keyword stuffed article. 2% to 3% density is OK.
  • Keep article content totally unique to stand out in the market place

Before Writing An Article:

  • Make a list of ideas to write about
  • Review the list and pick a topic to write about
  • Brainstorm the introduction, body and conclusion information
  • Decide on the audience you will be writing for
  • Do any research needed to fill up the article
  • Save a final copy as well as a working draft
  • Write a summary of the article content
  • Write an author by-line that includes a link to your blog or site

Write the article. Do not exceed 1000 words for your own website and 400 words for article directories. Review several times for spelling errors, grammar and content quality.

Submit your article to article sites. Work on your copywriting for at least one month to get great results. Get your copywriting crash course now.

Hot Tips To Get Your Articles Noticed, Read And Enjoyed

  • Get attention grabbing headline. The best article could be bypassed if the headline is nothing special. Read Cosmopolitan, Entrepreneur magazines for inspiration. Just make sure you don’t plagiarize.
  • Entice curiosity. Use titles that explain what your article is about but do not express everything. Leave something for imagination.
  • Do not use long paragraphs.
  • It’s very easy to get into mumbo-jumbo like sentence construction and get lost in your very own article. Internet users need to read content in simple sentences and paragraphs
  • Use numbers and/or or bullets. This is a way to get your point across. People know that useful tips start with bullets or numbers and remember them
  • Keep your readers interested from start to finish. Using real life stories and situations keeps them coming back.

Article Resource Box Drives Visitors To Your Website

A resource box is placed at the very end of the article. It contains a brief description of the author and keyword rich links to the author’s website. If your readers like what they read, they will click through to the original website to read more. The resource box must be eye-catching to demand the attention and be strong enough to send the reader to your website.

Must have components of a good author’s resource box:

  • Brief information about the author
  • Suggestions that ignite curiosity
  • Call to action

Call to action examples:

  • Learn more about (give specific reason)
  • Go to your blog to get information
  • Download lesson …
  • Sign up for a free trial
  • Watch this demo
  • View product details

Best of luck in promoting your business on internet! Just remember: it’s hard to do if you are not using proven methods. Get your crash course in copywriting now.

Submit article to these directories:

Go Articles                   http://goarticles.com

Article Dashboard    http://www.articledashboard.com

Articles Base               http://www.articlesbase.com

iSnare                             http://www.isnare.com

Buzzle                            http://www.buzzle.com

Tagged as: Alla Goltsman, article marketing, website promotion

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Small Business Internet Marketing Secrets Revealed

by Alla Goltsman

in Small Business Internet Marketing

Small Business Internet Marketing That Works

Have you ever thought to yourself  ‘I am not a writer and never will be’? I sure did. You see, when I started my 3rd career in internet marketing I thought that internet was all about computers.

Oh, boy – it’s not. Not at all. You can be very proficient with of computers and get nowhere in internet game.

Here is what happened to me personally. I worked as a highly paid Computer Consultant all my life. I wrote, tested and put into production hundreds of programs and systems that ran on huge IBM production computers.

Was I successful when I started my internet career? No, not at all. Actually, I was not ready to be
successful because I had no idea how to be successful in making real money on internet.

Internet is NOT about knowing everything when it comes to Search Engine Optimization. It’s not about making funny or cute videos.

It’s not about being talented as an artist. It’s not about any of that.

Internet is all about communicating effectively with the right crowd of people.

In order to do that you need to express your thoughts using simple language. People need to know that you have their best interests in heart. People will respond positively and will be attracted to your ideas.

Internet success is also about having or developing faith in your own skills, having confidence.
Confidence comes first. The skills come later. And no hype whatsoever. It’s important if you want to
make real money.

But what if your current skills are not good enough to have readers that keep coming back for more?
Should you give up and forget about your dreams?

No, you should not.

Here is what I found out when I faced this problem: I do not need to be a professional writer to attract attention.

After I wrote several hundred articles, after my e-book was published on Amazon, Barnes & Noble and other bookstores – I know for sure, I just have to write like a normal human being.

If you can speak, you can write. No kidding. It also helps if you can tell stories.
That helps tremendously. But even if you feel tong-tied in story telling there is a cure.

It’s copywriting. After I took a self-study course by a professional copywriter, my outlook on my new career changed dramatically. That happened several years ago. I know
my writing skills are far from being perfect. But I am much better off today than I was a couple
of years ago.

I am writing my 2nd e-book. I know for sure it’s going to be even more successful than the 1st one.

And you know what else is important? Once you have a book published people start recognizing you and asking for your opinion.

When I was sitting in front of the computer only my manager wanted to know what I thought about programs and applications.

This is not the case today. People visit my blogs, they buy my e-book and they ask questions.

Here is my thought for today: if you want to have tremendous success on internet, you need to have a good idea about copywriting.

Today I am presenting the copywriting course that helped me. Will it help YOU? Yes, if you pay attention and make efforts. Are YOU ready to promote your business?

To get your hands on this e-book go to http://SmallBusinessClicks.biz/go/SmallBiz/ Click the link. Buy the e-book.

It takes time to develop the skills. That’s why it’s important to make the step forward in the right direction TODAY. This e-book will help you to get a tremendous edge over competition.

Get the copywriting course now. Go to http://SmallBusinessClicks.biz/go/SmallBiz/ Click the link. Buy the e-book.

There is now risk involved. You have 60 days to get full refund.

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Enter a valid email and your name. We will send you lesson #1 of complimentary Search Engine Optimization course. 11 lessons. Value $79.00
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Tagged as: small business internet marketing

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What Makes a Good Website People Want to Read

by Alla Goltsman

in Internet Insights

  • Captivating content. If it’s not interesting to read nobody will stay long.
  • Credibility. Address and even a phone should be displayed
  • A good website has to load quickly. If it does not, people leave fast. I am against having many images unless it’s a huge e-commerce or retail website. Images slow down website loading if not handled properly.
  • An image needs a label with explanation what the image represents. Images without labels can be harmful to websites because search engines cannot ‘understand’ what the image is all about.
  • A good website must be easy to navigate. The visitor should be able to find what they want in 3 clicks or less.
  • Host your website on its own server. Social media is great. But it has to refer visitors to your very own website. It is a known fact that a website can be wiped out if not hosted on private servers.
  • Links have to work properly. Broken links kill websites! Search engines cannot follow a broken link. People get stuck when they get into a broken link situation. Broken links are very confusing.

    • ***********************************************************
    Enter a valid email and your name. We will send you lesson #1 of complimentary Search Engine Optimization course. 11 lessons. Value $79.00
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    Tagged as: Alla Goltsman, good website, internet insights

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    Small Business SEO Experts – New Group on LinkedIn

    Thumbnail image for Small Business SEO Experts – New Group on LinkedIn by Alla Goltsman LinkedIn Connections

    Small Business SEO Experts is a new LinkedIn group for Small Business Owners that want to build up their online business by bringing FREE web traffic to their websites. My name is Alla Goltsman. I am a Search Engine Optimization and Small Business Internet Marketing consultant. I am also the author of an e-book 7 [...]

    Tagged as: Alla Goltsman, LinkedIn, seo

    See full article

    Dr. Enrique Borrego Speaks Up About Search Engine Optimization Results – 250 new clients

    by Alla Goltsman Small Business Search Engine Optimization

    Search Engine Optimization Turns Animal General Hospital into Thriving Pet Clinic Dr. Enrique Borrego opened his veterinary practice in 1990. Port St. Lucie where the Animal General Hospital is located became one of the fastest-growing communities in Florida. Several animal clinics were opened. Advertising in magazines brought no new clients in 18 months. Dr. Borrego [...]

    Tagged as: Alla Goltsman, local search optimization

    See full article

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